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Privacy Policy

Last Updated: March 2026

1. Introduction

Welcome to First48hrs. We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website, use our triage forms, or download our digital roadmaps.

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2. The Data We Collect

In order to provide a personalised 48-hour roadmap, we collect and process the following information:

  • Identity Data: Name and contact details (email address).

  • Contextual Data: Information regarding the timing and location of a bereavement.

  • Technical Data: IP address, browser type, and usage data via cookies to improve our website experience.

Note on Sensitive Data: We understand the information you share regarding a bereavement is deeply personal. We treat this as "Special Category Data" under UK GDPR, applying enhanced security and confidentiality measures.

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3. How Your Data is Used

We use your data solely for the following purposes:

  • Personalisation: To generate and deliver your bespoke 48-hour digital roadmap.

  • Communication: To send you the requested PDF and a limited number of supportive follow-up emails.

  • Service Improvement: To analyse how our roadmap is used so we can improve the guidance for future families.

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4. Data Sharing & Third Parties

We do not sell, rent, or trade your personal data to third parties for marketing purposes.

  • Service Providers: We use trusted partners to operate our service (e.g., Jotform for data collection and Wix for website hosting). These providers are contractually bound to protect your data.

  • Affiliate Links: Our PDF roadmaps contain links to third-party professional partners (e.g., solicitors or probate specialists). If you click these links, you will be subject to that partner's own privacy policy. We encourage you to read their terms before sharing information with them.

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5. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way. All data transmitted between our website and our secure servers is encrypted via SSL (Secure Sockets Layer).

6. Data Retention

We only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal or reporting requirements. You may request the deletion of your data at any time.

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7. Your Legal Rights

Under UK GDPR, you have the following rights:

  • Request access to your personal data.

  • Request correction of the personal data that we hold about you.

  • Request erasure of your personal data.

  • Object to processing of your personal data.

  • Request the transfer of your personal data.

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8. Contact Us

If you have any questions about this privacy policy or our privacy practices, please contact our Data Lead at:

Email: privacyteam@first48hrs.co.uk Website: https://www.first48hrs.co.uk

Any Questions? Please Email our UK team at help@first48hrs.co.uk

© 2026 First48hrs. All rights reserved. The "First48hrs Roadmap," digital card designs, and all associated content are the intellectual property of First48hrs. Unauthorised reproduction or distribution is strictly prohibited.

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Disclaimer:

First48hrs provides general information and practical guidance for use in the United Kingdom only. We are not a law firm, a medical practice, or a funeral directorship. The contents of this website and the generated PDF roadmap do not constitute legal, financial, or medical advice.

While we strive to keep our information accurate and up-to-date for 2026 regulations, bereavement law and procedures can vary. We strongly recommend consulting with a qualified professional (such as a solicitor or the Registrar) for your specific circumstances.

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Affiliate Disclosure

Partnership Disclosure: To keep this service 100% free for families, First48hrs may receive a commission or a referral fee, if you choose to engage with the professional service providers linked within our roadmap. We only partner with vetted organisations that meet our standards for care and transparency.

Privacy Policy 

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